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Editorial
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Editorial...
Hans Rat
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Cinerail
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Films are like trains...
like trains in the night ...
(François Truffaut
Sylvie Cappaert
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Editorial
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Kill the marketing!
Patrick Vautier
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Dossier
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Staying mobile in later life
A safety project for older passengers in Salzburg
Angelika Gasteiner
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"For young people, by young people"
Roberto Cavalieri
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HANNOVERmobil: on route to becoming
a multimodal transport association
Martin Röhrleef
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School run in the UK
Louise Boom
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"Political engineering" and member services
VDV's new bus and rail campaign
Prof. Dr.-Ing. Adolf Müller-Hellmann
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Dell'Arte
A marketing strategy that capitalises on art
G. Choisie
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"My other car is a bus"
Does marketing work ?
Paul Amlani-Hatcher
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Albert Einstein would agree with us&
Jorge Carles-Tolrà
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Image and action in motion
Improving consumer brand perception at Metro
de Santiago with 2x1 promotions
Alvaro Caballero Rey
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Exploiting the off-peak opportunity
São Paulo Metro
F. Audrá Cutolo
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European Affairs
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EU Affairs
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Forum
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Free services:
an illusion and threat to public transport
Mohamed Mezghani
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UITP New Members
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New members - Welcome
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